Comments on: Rational, Irrational or Something Inbetween? http://blog.arnavsheth.net/2009/08/14/rational-irrational-or-something-inbetween/ Reality-based macroeconomics, finance and more. Thu, 10 Jun 2010 06:47:45 +0000 hourly 1 http://wordpress.org/?v=3557 By: Dana http://blog.arnavsheth.net/2009/08/14/rational-irrational-or-something-inbetween/comment-page-1/#comment-375 Dana Fri, 14 Aug 2009 22:51:27 +0000 http://blog.arnavsheth.net/?p=432#comment-375 I found this presentation very insightful, and think his assertions are applicable to nearly every business, and to life in general. It is vaguely reminiscent of Malcom Gladwell's "The Tipping Point" which discusses the catalysts of how and why some trends are launched into social phenomenas. This echoes Kotler's theory that, "the key to good marketing is to let the consumer think that they arrived at their decision on their own." Thanks for sharing this great clip- I've just ordered the book... I found this presentation very insightful, and think his assertions are applicable to nearly every business, and to life in general.

It is vaguely reminiscent of Malcom Gladwell’s “The Tipping Point” which discusses the catalysts of how and why some trends are launched into social phenomenas.

This echoes Kotler’s theory that, “the key to good marketing is to let the consumer think that they arrived at their decision on their own.”

Thanks for sharing this great clip- I’ve just ordered the book…

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